Athletes Untapped

Athletes Untapped makes it easy to connect with local, vetted private sports coaches for in-person lessons. With thousands of coaches across 16 sports and every U.S. state, the platform is designed to help athletes of all levels sharpen their skills and build confidence.

Founded by Gene Williams and his wife—both former college athletes—AU was born from firsthand experience. After transitioning into private coaching, they discovered how rewarding it was to mentor young athletes, but also how challenging it was to manage and scale their growing side hustle. Seeing the need for a dedicated solution, they combined their sports background with tech expertise to build a platform that empowers coaches—much like Airbnb does for homeowners or Rover for dog walkers.

AU’s mission is to connect millions of athletes with high-quality, personalized coaching. After achieving their own athletic dreams and helping countless others do the same, Gene and his wife are committed to supporting your journey—whether it’s yours or your child’s.